SINCE THE EARLY 50’S, THE HOUSE OF ASSAEL HAS BEEN SYNONYMOUS WITH MAGNIFICENCE. TODAY IT IS NORTH AMERICA’S PREMIER PURVEYOR OF LUXURY CULTURED PEARLS & RESPONSIBLY SOURCED CORAL.


South Sea Pearls
A Gem Like no Other
With a Quality Unsurpassed

SALVADOR ASSAEL WAS “A TITAN OF THE CULTURED PEARL BUSINESS.” HE IS RESPONSIBLE FOR INTRODUCING SOUTH SEA PEARLS AND TAHITIAN BLACK PEARLS TO THE WORLD.
– The New York Times

Always Akoya
An Icon of Style and Grace,
Shop Our Signature Strands
“PeaRls are a force of nature TRANSCENDING TIME AND TRENDS.”
– Christina Lang Assael
All For Love
Enter The World of
Assael Bridal


"Are Pearls the New Diamonds?" ... Absolutely Yes!
– Vogue Magazine



Exquisite Coral
Exceedingly Rare...
Responsibly Sourced
Assael Angel Skin Coral is One of "the Seven Dazzling Wonders of the Jewelry World."
– Veranda Magazine
The Colors













