For more than a century, cultured pearls have been the epitome of elegance and refined taste. When they are of the highest quality, quality without compromise, their natural luminosity is incomparable. Assael selects and curates only the most extraordinary cultured pearls, the best of the best. Discover our Classic Assael Collection of Gem South Sea Pearl jewelry. The Most Magnificent Pearls in the World!
Classic Assael is a loving reflection of the legacy of our founder Salvador J. Assael, the legendary “Pearl King.” A charming, adventurous and passionate man, Mr. Assael traveled the world for more than five decades in his quest for highest quality South Sea cultured pearls—those of remarkable luster and unwavering consistency.
When Salvador Assael discovered Tahitian Black Pearls in the early ‘70s, he created an international wave of popularity for all South Sea Pearls. “A new gem is born!” he declared of his gorgeous Tahitian Black Pearls, while loyally championing South Sea Whites, Goldens, and South Sea Baroque Pearls.
Throughout his long career, Mr. Assael was blessed with incredible business savvy, a talent for promotion, and an unerring eye for what fashionable women want. His ‘90s collaboration with his friend Oscar De La Renta, then at Balmain, starred Gem South Sea Pearl chokers paired with the designer’s runway collections, presaging the pearls-with-everything look we celebrate in today’s Classic Assael Collection.