Assael understands pearls well enough to break the rules, revolutionizing pearl jewelry, making it modern, gender-fluid, ageless. Unparalleled pearls, worn with style, panache, and cool sophistication. ELEGANCE WITH ATTITUDE
Shot on location in Miami by fashion and beauty photographer David Benoliel starring models Michaela Kocianova and James Lorenzo. Filmed at a private beachfront estate, the campaign creative highlights “elegance with attitude.” Assael Senior Vice President Peggy Grosz and longtime advertising agency Padulo Privé jointly conceived and produced the new campaign under the supervision of creative director Alison Goudreault.
A gemstone, like a pool of color and light, cocooned in pearls. Mesmerizing Tahitian pearls with their peacock iridescence and compelling contradiction of luminosity and shadow.
MEN IN PEARLS
Assael is helping men turn the tables, embarking on a whole new pearl adventure; revisiting and reinventing history, playing with traditions, challenging conventions, as only Assael can do. Finding new creative expressions for the perfect, precious pearl.
Luster for Life. Assael pearls are conjured into exciting new jewels, of understated splendor and reimagined classicism, and intense, charismatic individuality.
Precious, rare and mystical, the color of a Mediterranean summer.
The pearl’s constant companion in the ocean’s rich treasury, and in Assael’s heart and soul.
Today, Assael is a pioneer in sourcing sustainable precious coral, of superlative quality and rarity. Assael’s coral strands are composed of beads, meticulously matched in color, tone and texture, collections that may take years to assemble, glossy and glamorous. Tactile, joyful, a miraculous marvel of nature, an ocean treasure, fashioned with passion and style by Assael.