CAMPAIGN 2023
Assael understands pearls well enough to break the rules, revolutionizing pearl jewelry, making it modern, gender-fluid, ageless. Unparalleled pearls, worn with style, panache, and cool sophistication. ELEGANCE WITH ATTITUDE
Shot on location in Miami by fashion and beauty photographer David Benoliel starring models Michaela Kocianova and James Lorenzo. Filmed at a private beachfront estate, the campaign creative highlights “elegance with attitude.” Assael Senior Vice President Peggy Grosz and longtime advertising agency Padulo Privé jointly conceived and produced the new campaign under the supervision of creative director Alison Goudreault.
ELEGANCE WITH ATTITUDE
Pearls by Assael, wondrous natural treasures of the ocean, renowned for their captivating beauty; the finest pearls in the world, both magnificent and mysterious, majestic and serene, elegant and enigmatic.
sumptuously
exotic
A gemstone, like a pool of color and light, cocooned in pearls. Mesmerizing Tahitian pearls with their peacock iridescence and compelling contradiction of luminosity and shadow.
ENDLESSLY VERSATILE
Wear them in lustrous layers, luscious and draped to caress the skin, to resonate with echoes of the pearl’s regal past. Or go for a modern classic, the sautoir, long, loose and luminous, ungraduated, looped for a look of casual, low-key opulence.
MEN IN PEARLS
Assael is helping men turn the tables, embarking on a whole new pearl adventure; revisiting and reinventing history, playing with traditions, challenging conventions, as only Assael can do. Finding new creative expressions for the perfect, precious pearl.
MAGNIFICENT PEARLS
Luster for Life. Assael pearls are conjured into exciting new jewels, of understated splendor and reimagined classicism, and intense, charismatic individuality.
EXQUISITE CORAL
Precious, rare and mystical, the color of a Mediterranean summer.
The pearl’s constant companion in the ocean’s rich treasury, and in Assael’s heart and soul.
CONSCIOUS CORAL
Today, Assael is a pioneer in sourcing sustainable precious coral, of superlative quality and rarity. Assael’s coral strands are composed of beads, meticulously matched in color, tone and texture, collections that may take years to assemble, glossy and glamorous. Tactile, joyful, a miraculous marvel of nature, an ocean treasure, fashioned with passion and style by Assael.
