JCK 2021

Assael’s Tahitian pearl strands and earrings are featured in the Jewelers Circular Keystone article, “The Delicate Drama Of Black Pearl Jewelry.”

When presented with a black pearl in the early ’70s, “Salvador gasped,” said Assael’s current CEO, Christina Lang Assael (who was married to Salvador), in the documentary. “There were no natural color black pearls on the market anywhere, but Salvador was such a genius. He recognized the value of a natural color black pearl. So, what did Salvador do? He decided to start cultivating. True to form, he produced the most magnificent pearls you could make.”

Magnificent, indeed—the first-ever Tahitian pearl necklace, created by Salvador, was sold by his friend Harry Winston at his store in less than a week. “A whole new gem was launched with that necklace,” said Christina Lang Assael.