InStore Magazine 2022

Assael’s new campaign, Elegance with Attitude, is featured in the online article by InStore Magazine, Assael celebrates gender fluidity of Pearls and Coral, elegance with attitude, with the launch of an all-new multi-media campaign. 

“Celebrating the natural beauty, relevance, and easy sophistication of pearls and coral makes this new campaign both effective and alluring, because it is often better to glow than sparkle.”