A Pearl Legend – New Mini-Doc “Assael Revealed” Celebrates the Legacy of Salvador Assael

An all-new documentary style short film entitled Assael Revealed now celebrates the unique and unparalleled history of Assael, the beloved New York brand of magnificent pearls and responsibly sourced coral. Touted by the The New York Times as “a titan of the cultured pearl business,” the brand’s founder Salvador Assael had an unmatched passion for…

Read More
Pearls of Wisdom

In these unprecedented times, we share the deep concerns that many people are currently feeling. We are extremely grateful that our Assael family is currently healthy, and we hope that all of our friends, retailers, fellow jewelers, customers and followers are, as well. In times of uncertainty like this, we look to our heroes and…

Read More
Saks Vault Debut

ASSAEL’S EXCLUSIVE NEW HOME in the NEW YORK CITY FLAGSHIP

At the recent grand opening party in the Saks Fifth Avenue Flagship, Assael debuted a fabulous array of distinctive pearl and gemstone designs, offering them exclusively to Manhattan shoppers through the new Saks Vault

Read More