A Blog by Assael
Buzz goes behind the scenes with insights and latest news in jewelry industry trends, events and tradeshows.
My mother Susanne had infallible taste in fashion and jewelry. I never saw her put a foot wrong. Ever. On a rather modest budget she stood out in any crowd, with her signature pageboy hairstyle, a strand of good cultured pearls, and gold bangles and charm bracelets which jangled as she smoked her Kent Ultra Lights.
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Coinciding with International Women’s Day on March 8, an exciting “March is Me Month” campaign will launch this weekend. Inspired by the fabulous women of the fine jewelry industry who run the WJA (Women’s Jewelry Association), the aim is to empower women and to spread the word that women should buy jewelry for themselves!
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Here at Obsessed by Pearls we are loving the many new ways that people are planning to celebrate Valentine’s Day this year. We’ve heard about Galentine’s for single females; Palentine’s for friends of all genders, female engagement proposals (#proposetoo), “commitment jewelry” and more.
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As we enter 2020, I keep hearing inspirational references to the “new decade” and the “roaring ‘20s.” It naturally brings to mind the excitement of the exuberant and decadent pop culture from the 1920s. Perhaps it’s the bevy of period-themed entertainment
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There is no category of fine jewelry that women need more of than earrings. Unlike rings, necklaces or bracelets, we ladies change our earrings as often as we change our outfits, our moods or our dinner plans. Because they are next to the face, earrings become part of our everyday self-expression.
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Now is the perfect time to take a look at the top emerging trends from the recent NY Bridal Fashion Week (Oct 3-8). From cascading tiered skirts to bare shoulders and pantsuits, there is much to look forward to when wedding season begins in 2020.
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ASSAEL’S EXCLUSIVE NEW HOME in the NEW YORK CITY FLAGSHIP
At the recent grand opening party in the Saks Fifth Avenue Flagship, Assael debuted a fabulous array of distinctive pearl and gemstone designs, offering them exclusively to Manhattan shoppers through the new Saks Vault
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Assael exhibited its newest collections at the high-end designer jewelry show at the Wynn appropriately named The Couture Show. From hobnobbing with Neiman Marcus to raising a glass with editors of luxury magazines like…
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Assael is thrilled to participate in the elite luxury show called The Couture Show where leading jewelry brands from all around the world exhibit their latest collections. The star attraction at the Assael exhibition this year? COLOR!
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The Met Gala has become THE fashion event of the year, with celebrities and style makers of all types taking the red carpet by storm in all their finery. Pearls were a big part of the fun.
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