legacy and mission
For nearly five decades the House of Assael has been synonymous with magnificence, procuring the most sought-after pearls in the world; those of impeccable quality, highest luster, and unwavering consistency. A strand of Assael pearls is the finest orchestration of selection and discernment.


This commitment to excellence and passion for exquisite pearls is the unique legacy of Salvador Assael. His father James Assael founded the company in the 1920s in Italy. Before the onset of WWII, James moved the family to the United States. Salvador served with distinction in the U.S. Army in Europe and then returned home to work with his father and learn the jewelry trade. Salvador was a man of robust character. He had deep resolve, embracing adventure and opportunity. His intuitive business acumen and his penchant for perfection eventually led to his love affair with pearls. Salvador would travel throughout Southeast Asia and Australia seeking to acquire the very finest specimens.

The history of Assael


In the 1960s, Salvador traveled to Tahiti where he was first shown a black pearl. Within its deep, dark, midnight glow, he recognized the inherent beauty and value, as well as the grand possibilities of these exotic treasures. In a world full of snowy pristine cultured pearls, he knew the black pearl would create a remarkable sensation. He passionately pursued the cultivating of a perfect strand of Tahitian pearls, which proved to be quite a challenge. Salvador purchased, constructed a runway and assembled a team of highly trained pearlers. With time, patience and a keen respect for nature, Salvador remained steadfast in his resolve until he achieved perfection.

Photos of Salvador Assael


When Salvador finally felt that he had in his possession a strand that was an exquisite gem necklace, he returned to New York to visit his dear friend Harry Winston. Upon unveiling his masterpiece, he challanged Harry to sell the first-ever Tahitian pearl necklace in America. Within days the necklace was sold for a very high price. From there, history was made. The name Salvador Assael is now legendary as the inspiration behind the Tahitian black pearl industry, the “Pearl King.”

The vision of Assael


Salvador’s legacy, tenacity and his relentless quest for the absolute best now serves as the company standard at Assael. His mission of magnificence endures as his wife Christina Lang Assael now oversees all aspects of the company. Today, Mrs. Assael has her eyes on the future, keeping design fresh and relevant, while always seeking out new materials. “I was privileged to share his life, to travel the world with him and learn from him. Salvador was a giant in the pearl world. He lived and breathed pearls – he loved them with a deep and contagious passion. When he passed away, Salvador gave me the reins of the business – an incredible gift and a huge responsibility. We will continue to offer the finest, highest quality jewelry that this company is famous for.

- Christina Lang Assael
The vision of Assael